Collinson Group strengthens global loyalty proposition with asset purchase from Linkable Networks
08 September 2017
Go To News Feed
Collinson Group, a global leader in influencing consumer behaviour and driving
customer devotion, today announced the acquisition of a number
of assets from Linkable Networks. Purchase of the assets -
including Linkable's market-leading card-linked-offer (CLO)
platform - has been supplemented by the employment of a number of
former senior Linkable employees. Completion of the deal enables
Collinson Group to immediately offer CLOs in the US. Work has
started to enable provision of card-linked offers and rewards in
other geographic regions through a number of Collinson Group's
business lines including loyalty,
benefits and insurance.
Over the last six years Linkable Networks developed a pioneering
platform that gives businesses the ability to reward and
incentivise consumers across multiple channels, including online,
mobile and in-store by linking offers to their payment cards. In
the UK, Collinson Group is already delivering card-linked rewards
in the form of payment-linked loyalty currency to companies
including British Airways, Avios and Virgin Atlantic and their
frequent flyer programme members.
In highly competitive markets such as travel, banking and retail
including shopping malls and airports, the ability to understand
and influence where and when customers transact can significantly
improve customer engagement - helping businesses to attract and
retain their customers. Furthermore, consumers increasingly expect
brands to recognise them and offer tailored, timely and
personalised services and rewards across multiple channels.
Consumer research conducted by Collinson Group revealed that 60%
want to be able to earn loyalty currency both online and in-store.
Card linking can play an important role in meeting this demand
in-store, seamlessly and effectively.
Colin Evans, Chairman, Collinson Group said,
"We continually look to innovate and provide clients with new
ways to enhance the service, experience and rewards they offer
consumers. Following the success of our existing UK card-linked
rewards offering, the acquisition of Linkable Networks' technology
strengthens our capabilities in the US and internationally. We are
seeing many airlines, hotel groups, banks and other financial
service providers wanting to explore the ability to reward
customers both off and online, seeking greater insight into
consumer behaviour and to create lasting, more profitable
Tom Burgess, CEO at Linkable Networks
commented, "The platform is designed as an omnichannel
tracking solution for retailers and brands to measure attribution
and drive online and in-store continuity. It's a perfect addition
to Collinson Group's extensive reach across loyalty and rewards,
and this is an exciting opportunity to combine our market-leading
technology with their existing expertise to further unlock the
potential of card-linking internationally."
Get in touch
To ask for more information about us, leave us a message or to get in touch, see our Contact page.