The Missing Link: Card-Linked Offers for Airline Loyalty Programmes
15 December 2017
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CLO solutions (Card-Linked Offers) are in-store retail
promotions that are linked to a consumer's credit card, so they are
naturally in the shop-window (so to speak) in terms of the
opportunity to transact. While CLOs are relevant for many
industries across the board, there is a real fit and opportunity
for frequent flyer and guest programme providers who are looking to
engage more in the everyday with their members.
With many members only purchasing flights and/or hotels once or
twice a year, it can be a challenge for many programme providers to
create this more 'everyday' engagement. And, as our research suggests, with many
members also seeking more in-store transaction capabilities,
Card-Linked Offers could well be the best solution all round for
both members and programme providers.
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