As travel gradually resumes in China and picks up pace internationally, it is an opportune time for brands to re-engage with their customers and deepen loyalty by focusing on enhancing their travel experiences. With 64% of Chinese travellers admitting that being in an airport lounge makes them feel safer, whilst almost 70% believe that having access to a lounge makes them feel valued, consumers are attaching an increased value to travel-related benefits as they celebrate their return to the skies. At the recent ITB China Industry Meet Up 2022, Collinson delivered a keynote covering the topic, “Road to Travel Recovery: Changing consumer expectations and how to deliver against them”. Key takeaways from the session include:
To attract and retain customers, brands need to build emotional connections with their customers, offer personalised experiences and be a part of a multi-brand ecosystem.
Travel is returning at speed where travellers globally are planning to make nearly as many trips by air in the next year as they did pre-pandemic. This offers brands an opportunity to innovate and reward their customers with travel-related benefits.
Watch the recording of the session here.
