SERVICES

A customer-centric approach to building greater loyalty and engagement

Award winning, global experience in creating and transforming loyalty propositions

Innovative technologies & solutions that enhance customer experience

Unique insights into how your customers behave

We work with brands globally to unlock the full potential of their customer loyalty programmes, unlocking insights trapped within data, reducing cost, increasing engagement and lifetime customer value. We analyse each of your customer interactions, existing communications, processes and technology to identify how to create efficiencies whilst delivering your commercial goals and enhancing the end customer rewards and experience. We approach each brief individually, bringing together the specialist teams to meet your specific need.

OUR SOLUTIONS

Insights and tools to deliver better customer experiences

Strategic Services

Working with you, we define, measure and shape your customer loyalty programme to support your strategic vision to create profitable relationships and customer reward brand interaction. Our approach will interrogate and understand both your business ambition and your customers rewards wants and motivations to help achieve the balance you need to succeed.

Intelligent Marketing Automation

Delivering tailored solutions through Salesforce Marketing Cloud and Salesforce Loyalty Management that drive demonstrable value to your business. We identify your business goals to create personalised omni-channel strategies and roadmaps and implement those through Marketing Cloud or your preferred MarTech platform We move quickly to improve and streamline your marketing operations. From data in, to communications out, we make sure you get the desired results.

Technology

As pioneers of customer loyalty technology from early ‘earn and burn’ platforms through to headless technology delivering seamless, personalised and real-time features through to the latest Salesforce 360 solutions, you can trust us to architect a best-in-class and future-proof solution.

GET IN TOUCH

If you have a question, please contact the team

OUR EXPERTISE

Our expert teams can help you build your loyalty proposition

Salesforce Loyalty Management

Salesforce Loyalty Management is the jewel in Salesforce’s Customer 360 crown bringing together Sales, Service, Marketing, Commerce and Customer Data to deliver fully-integrated loyalty solutions for brands across all sectors. Collinson works closely with customers to design, implement and optimise their loyalty programmes using Loyalty Management, Marketing Cloud and other Salesforce products.

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Programmes

Our global merchant network, services, and platforms work together to create powerful end-to-end customer loyalty programmes that drive greater engagement and increase customer rewards, satisfaction, and retention while increasing revenue for your business. These are tailored based on your specific requirements.

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Loyalty Platforms

Our award-winning, proprietary loyalty platforms work in real-time to track and reward all customer loyalty transactions, strengthening loyalty and driving profitability through a seamless customer rewards experience. As a Registered Salesforce Partner with Certified experts across CRM and Loyalty, Collinson can help Salesforce Loyalty Management customers leverage their investment by designing and implementing fully integrated and seamless customer experiences – at speed and at scale.

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Data and Analytics

Data is at the heart of what we do. Our full suite of loyalty data services are designed to enrich your customers’ experiences and improve business outcomes. Using our own proprietary technology along with those of our technology partners, including Salesforce loyalty management, our data and loyalty experts work together to generate unique customer insights and drive compelling, innovative customer loyalty journeys that improve the performance of your customer rewards and marketing programmes.

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