PROGRAMMES

Improve your customers’ rewards, experiences and increase revenue opportunities

Ancillary revenue generation

End-to-end customer loyalty programme delivery

Market-leading customer rewards programmes

A better way to engage and connect with a different approach to customer loyalty programmes - one that’s tailored to your brand and customer interactions. Achieve strong engagement and long-lasting customer loyalty with seamless experiences informed by data, that meets the needs of both your customers and your business. Not only are we able to deliver customer rewards that people want, we also create mutually beneficial partnerships for programmes and merchants. Working with an unrivalled global network we can deliver the widest range of brands and products for your customer loyalty programme. Our programmes are built on the insights we’ve gained from creating and managing loyalty programmes across different sectors and regions for the world’s most famous brands for over 30 years.

OUR SOLUTIONS

Insights and tools to deliver better customer experiences

Loyalty Commerce

Drive higher commercial growth and card or programme preference through our earning and redemption reward programmes. With our solutions, travel loyalty programmes and financial institutions can connect their members with the right merchants and retail offers to deliver accelerated earning and the right customer rewards, at the right time.

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Loyalty for Financial Services

Create innovative solutions that meet the needs of today's consumers whilst increasing customer value and insight. We provide a highly modular solution tailored to your individual requirements and existing technology. This can address the needs of single card programmes through to full bank-wide loyalty including the ability to provide integrated e-commerce platforms and access to a global merchant base.

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Paid Loyalty

Customers’ priorities and their expectations of loyalty programmes are evolving. Help keep your customers engaged with your programme by introducing paid loyalty into your existing strategy. We adopt a risk-reward approach, providing you both incremental ancillary revenue as well as more loyal and valuable customers.

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GET IN TOUCH

If you have a question, please contact the team

OUR EXPERTISE

Our expert teams can help you build your loyalty proposition

Services

We work with you to create strategies that drive smarter customer experiences by focusing on the needs of your customers and your business. We support you by analysing data, assessing customer behaviour, integrating, or streamlining processes to deliver targeted and integrated engagement.

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Salesforce Loyalty Management

Salesforce Loyalty Management is the jewel in Salesforce’s Customer 360 crown bringing together Sales, Service, Marketing, Commerce and Customer Data to deliver fully-integrated loyalty solutions for brands across all sectors. Collinson works closely with customers to design, implement and optimise their loyalty programmes using Loyalty Management, Marketing Cloud and other Salesforce products.

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Loyalty Platforms

Our award-winning, proprietary loyalty platforms work in real-time to track and reward all customer loyalty transactions, strengthening loyalty and driving profitability through a seamless customer rewards experience. As a Registered Salesforce Partner with Certified experts across CRM and Loyalty, Collinson can help Salesforce Loyalty Management customers leverage their investment by designing and implementing fully integrated and seamless customer experiences – at speed and at scale.

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Data and Analytics

Data is at the heart of what we do. Our full suite of loyalty data services are designed to enrich your customers’ experiences and improve business outcomes. Using our own proprietary technology along with those of our technology partners, including Salesforce loyalty management, our data and loyalty experts work together to generate unique customer insights and drive compelling, innovative customer loyalty journeys that improve the performance of your customer rewards and marketing programmes.

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