At Collinson, we strive for excellence in creating loyalty outcomes and the high calibre of work shortlisted in the International Loyalty Awards 2024 makes us very proud to be amongst the finalists. It’s even better that this has been achieved in partnership with some of our long-standing clients and our work together on their leading loyalty programmes.
So what makes the shortlisted schemes worthy of this international recognition, in our view?
In Europe, we are shortlisted with Eurostar for Best Loyalty Launch or Initiative of 2024, having co-created a new Club Europe programme which elevates the experience for millions of members. This merger of two previous Eurostar and Thalys schemes took the best from both, successfully migrating over 2.5m members. Following Collinson’s design of a single integrated loyalty solution, together with huge data and technology migrations, reward points now allow members to enjoy a range of benefits. These include exchanging points for free tickets across both networks, discounts, upgraded travel class, sharing points with others and exclusive deals with partners. Those in higher levels enjoy extra privileges and the business has profited with big upticks across multiple measures of success.
Collinson also made the European shortlist with Raiffeisen Bank Romania – for Best Eco-loyalty Initiative.. Collinson’s Realtime-XLS solution is at the heart of the bank’s digital ecosystem with a loyalty processing engine triggering loyalty awards for transactional events and the Smart Market app providing hyper-personalised and geolocated offers to programme members. The latter encourages ESG literacy via a carbon footprint calculator and offsetting or compensating by the conversion of loyalty points to trees which will re-forest vast swathes of Romania.
In the Middle East & Africa region, we were short-listed with First Abu Dhabi Bank, again for Best Eco-loyalty Initiative. The bank’s FAB Rewards loyalty programme underwent a transformative evolution during COP28 in the UAE, integrating innovative sustainability and gaming features to enhance member engagement and promote environmental consciousness. Recognising the need for collective action, together we unveiled a pioneering initiative aimed at fostering a greener, more sustainable future by adding new benefits and features to the programme.
Both the First Abu Dhabi Bank and Raiffeisen Bank Romania schemes show how engendering loyalty can benefit the planet as well as bottom-line profit, making a positive environmental impact while driving business benefit.
If this has sparked your appetite for new approaches, ideas and inspiration, contact Collinson to find out more and request case studies here or see the International Loyalty Awards 2024 here.
