Fuelled by the pandemic and the digital acceleration that came with it, there has been a shift in how consumers would like to engage with brands and in the experiences they seek. Surveying 4,750 consumers across Asia Pacific, Collinson will be launching its consumer insights report in late March / early April where it will uncover the evolving expectations of consumers today, their preferences on how they would like to engage with brands and the areas that would influence their brand choice and spending intent. Key insights from consumers in Australia include:
Almost 40% informed that their spend is extremely or very influenced by a brand’s loyalty programme, with a further 37% replying somewhat.
A personalised experience – such as being offered rewards and benefits relevant to them and tailoring communication outreach – matters to consumers in Australia.
54% prefer brands to engage with them on mobile apps, followed by email (42%) and websites (37%).
61% are willing to share their data provided they see a compelling reason to do so.