In this recent Let’s Talk Loyalty video interview, Aditya Tibrewala, Chief Executive Officer of Sompo Insurance (Thailand), and James Ellis, Collinson International’s Vice President of Business Development in Asia Pacific, joined host, Paula Thomas to discuss opportunities and challenges brands face today to attract and retain their most valued customers.
The conversation shed light on how brands in the banking, financial services and insurance (BFSI) sector can unlock the power and influence of travel-related rewards and benefits to better engage with their most valued customers and in turn, drive measurable business impact.
Key takeaways include:
Consumers are the C-Suite of today and with evolving expectations, BFSI brands are under pressure to attract and retain their most valued customers and deliver measurable business impact.
According to Collinson International’s consumer insights research report, 2024 Travel Benefits and Customer Engagement Report, travel is one of the highest credit card spend categories for respondents, accounting for almost a third of annual expenditure. Travel rewards that resonate the most with consumers in APAC include access to airport lounges, security fast track and airport transfers.
With travel experiencing strong growth momentum, coupled with strong, positive consumer sentiment, integrating travel experiences, such as access to airport lounges and travel experiences, into customer engagement propositions is a powerful tool to enhance customer satisfaction and differentiate offerings globally.
By providing Collinson International’s SmartDelayTM as a key benefit to their customers, Sompo elevated its travel insurance solution, Sompo TravelJoy, to the next level – the partnership provides Sompo’s customers in Thailand instant access to over 1,600 airport lounges and travel experiences globally, in the event of flight delays.
View the video interview.
