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Beyond the Policy: Creating Next-Gen Customer Engagement and Loyalty in an Experience Economy

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Marketing Team
06 Feb 2025
Beyond the Policy: Creating Next-Gen Customer Engagement and Loyalty in an Experience Economy

In today's rapidly evolving landscape, customer loyalty and engagement are pivotal in driving growth and maintaining a competitive edge. The banking, financial services and insurance (BFSI) sector is witnessing significant shifts driven by technological advancements, evolving consumer expectations, and disruptive competitors.

Establishing next-gen consumer loyalty and engagement requires BFSI brands to focus on their most valuable customers and provide them with the right products and benefits to better engage with them, earn their loyalty and thereby drive superior commercial results.

With travel demand expected to continue its upward trajectory in 2025, coupled with strong, positive consumer sentiment, integrating travel experiences, such as access to airport lounges and travel experiences, into customer engagement propositions is a powerful tool to enhance customer satisfaction and differentiate offerings globally.

At an upcoming Let’s Talk Loyalty conversation hosted live on 13 February 2025 (Thursday), 3pm (SGT), Aditya Tibrewala, Chief Executive Officer of Sompo Insurance (Thailand), and James Ellis, Collinson International’s Vice President of Business Development in Asia Pacific will join host, Paula Thomas to discuss the following:

  • Current opportunities and challenges BFSI brands face to attract and retain their most valued customers:

  • Key findings from Collinson International’s consumer insights research report 2024 Value of Travel Benefits and Customer Engagement, including the spending habits and expectations of consumers in Asia Pacific

  • The extent to which travel is a key driver of consumer value, and how organisations within the BSFI sector can unlock the power and influence of travel-related rewards and benefits on consumer engagement and loyalty

Register to attend the live session today here.

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Marketing Team

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