With travel forecasted to make its full recovery this year, coupled with strong, positive consumer sentiment towards travel experiences, brands have new opportunities to leverage travel as a key competitive advantage – one that enables them to build strong relationships with their most valued customers, while providing a platform for further differentiation.
In celebration of the return of travel, Collinson, owner and operator of Priority Pass, brought together esteemed guests from both the financial services and travel sectors in Singapore to share travel insights and best practices.
Rohan Bhalla, Collinson’s Vice President of Business Solutions for Asia Pacific, delivered a presentation where he shed light on how financial services brands can leverage travel to unlock new growth opportunities and enhance their customer engagement propositions.
Karen Yue, Group Editor of TTG Asia Media, joined the session as the keynote speaker and shared observations on the return of travel and insights on upcoming travel trends. Rohan also moderated a panel discussion, featuring a stellar lineup of speakers. This panel of speakers included hospitality partnership specialist Tze Wei Wong; CEO of Revolut Singapore Raymond Ng; and Executive Director, Head of Travel, UOB Travel Planners Steven Ler.
Key highlights from the discussion include:
The travel and tourism industry has stepped into 2024 in a position of strength due to increasing domestic and international travel demand. UN Tourism expects a full recovery to pre-pandemic levels this year, with a possible 2% growth compared to 2019.
Customer sentiment towards travel is stronger than ever. According to Collinson’s APAC Consumer Insights Report, 44% of customers are willing to spend on travel – which represents a sizeable volume opportunity for businesses.
Businesses need to know, engage and value their customers. By driving the right experiences and benefits to create a strong customer value proposition, organisations can build an effective travel playbook and better engage with their most valued customers.
As we emerge from the pandemic, the value of customer engagement and loyalty has evolved – there is now a stronger focus on the customer, their expectations and tailored experiences that add value to their lives.
Contact us to learn how Collinson can support your organisation with building an effective travel playbook.
